You might have heard it several times how Search Engine Optimization (SEO) is an essential tool of digital marketing. Even though you have a basic knowledge of what it entails, you may still not have an in-depth grasp of what this multifaceted and complex concept is.

SEO is the way of increasing both the quantity and quality of website traffic, as well as promoting your brand through non-paid (otherwise called “organic”) search engine results. As much as it is about people, it is also about search engine itself – it is about the knowledge of what people are searching for, the keywords they are using, the answers they are looking for, the type of content they wish to consume and so on.
SEO comprises of different elements and the knowledge of what they are, and knowing how they work is a sure way to understanding why it is so important. It is important because it gives your website more visibility, which means more traffic and opportunities in converting the prospect to clients. Asides that, it is also a useful tool for brand awareness and recognition, creating a relationship with prospects, and positioning yourself as a trustworthy and authoritative expert in your niche.

Why SEO – Search Engine Optimization is Important

Though paid ads, social media and several online platforms can bring traffic to your website. But the most effective and original source of online traffic is mostly driven by search engines.
Most online searchers often prefer organic search results because it looks more credible to them, and this receives more clicks than paid advertisements. Search engine optimization is the only marketing channel that when it is set up correctly, can continue to generate traffic over a long period — inasmuch quality content is created with the right keywords, in contrast to pay-per-click (PPC) advertisements that require continuous funding.

Important Elements of SEO

Content as they always say is KING! Not just content alone but “Good Content” is an essential part of the Search Engine Optimization (SEO) process because it is the vehicle to be used in targeting and engaging the audiences. For instance, if you are a veterinary doctor and you want to increase your visibility, you can write articles on your blog on the right foods to be given to pets, how to ensure the safety of pets, how to detect the symptoms of sickness in pets and so on. So when someone is searching for information about pets, your blog will come up for that result and you would be able to build a relationship with that person by providing valuable information. And whenever the person is having issues with his/her pet’s health, you will be the first veterinary doctor that will come to his/her mind.

Keywords are words and phrases that people normally type into search engines when looking for content online, and these are what brands or businesses can use in connecting with their potential clients who are searching for their products or services. You can use keywords to optimize your titles and contents, so that your keywords can match what people are searching for online, thereby converting them to your client.

On-page SEO:
On-page SEO, also known as ON-SITE SEO, is simply the process of optimizing different front-end and back-end components of your website for it to rank well in the search engines and to bring new traffic. It helps your website to be optimized for both human eyes and search engine bots; it also tells search engines how your website can provide valuable information to both clients and visitors.
On-page SEO involves the following main elements, which are:
Site architecture

Off-page SEO
Off-page SEO is typically the external optimization process that happens outside your website. This involves the use of building quality backlinks to your website from other sites. This will tell the search engine that your website is of high quality and valuable enough to rank on search engines; it also helps in building authority on your niche. There are so many methods of building backlinks, and one must be careful in implementing the right and best strategies to avoid the de-ranking of your website by search engines.

Local SEO
With the increase and domination of mobile searches, it has now become essential to tap from this opportunity, as research had it that about 57% of searches are carried out with the use of smartphones and tablets, and the majority of the search has local intent.
The main aim of local SEO is to optimize your business using your digital properties in targeting specific locations like towns, cities, regions and even states; which made it possible for potential clients to find and purchase your goods or services easily and quickly.

Technical SEO is typically the optimizations that enable search engine spiders to crawl and index a website more effectively to improve it’s ranking in the search engine result pages.

Search engines often give a special treatment to websites that displays some technical characteristics such as responsive design, fast loading time, secure connections and other technical features.

So, technical SEO needs to be implemented to build a strong foundation that provides your content and links with the right marketing environment to be able to show in the search engine results without any obstacles.

In conclusion, you will discover that SEO is a complex theory that has to do with different technicalities, tactics, and practices. And these practices are always responsive to the way consumers and web users behavior changes, as search engines modify their algorithms, and also as new technology emerges.

You can always rest on our shoulders, as we are ready 24/7 to face your fears and challenges. Websites 4 SA will provide you with the best SEO and digital marketing strategies in taking your business to the next level, contact us will provide the necessary solutions you are looking forward to.